Two years ago, multi-award-winning More Than Loft Ladders (MTLL) embarked on a new chapter with Liam Hobbs, a former franchisee with nine years of experience, at the helm. Since then, the company has undergone a remarkable transformation, solidifying its position as a leading franchise in the loft solutions industry. This article explores the impressive achievements of MTLL over the past two years, highlighting the key strategies and innovations that have fuelled its success.
Liam Hobbs’s vision for MTLL was clear from the outset: to build upon the company’s strong foundation and elevate it to new heights. His deep understanding of the business, gained through nearly a decade as a franchisee, provided him with invaluable insights into the challenges and opportunities within the sector. He recognised the importance of empowering franchise partners with the tools and resources they needed to thrive.
But Liam’s ambition extended beyond simply improving the existing framework. He had experienced firsthand the potential of the MTLL model, having successfully expanded his own franchise operation across three territories with five installation vans and a high-street showroom/office. This thriving enterprise employs 10 people and turned over in excess of £1 million per year. Driven by a desire to share this “magic formula” with like-minded entrepreneurs across the UK, Liam was determined to replicate this success across the entire MTLL network.
One of the first major initiatives under Liam’s leadership was the implementation of a new CRM system. This streamlined operations, improved communication, and enhanced customer relationship management across the network. The introduction of ‘The Loft,’ an online operations portal, further revolutionised the way MTLL franchise partners conduct business. This comprehensive platform provides a wealth of information, including manuals, training materials, and marketing resources, ensuring that franchisees have access to the support they need, whenever they need it.
Liam’s commitment to franchise partner development has been a driving force behind MTLL’s success. He firmly believes that investing in the growth of individual franchisees is crucial to the overall success of the network. By fostering a culture of collaboration and providing ongoing training and support, Liam has created an environment where franchise partners can flourish. This focus on individual growth has led to the emergence of multi-van franchise units, a testament to the scalability and profitability of the MTLL model.
In 2024, Liam’s ambitious plans began to bear fruit, with five new franchise partners joining the MTLL network. This expansion strengthens the company’s presence in the UK market and demonstrates the attractiveness of the franchise opportunity under Liam’s leadership. The addition of these new partners brings fresh perspectives and energy to the network, further fuelling MTLL’s growth trajectory.
And it’s not just internal recognition driving MTLL forward. The company has been awarded the prestigious Which? Trusted Trader accreditation, further enhancing the brand and giving potential customers the assurance that MTLL is a name they can trust. This independent endorsement highlights MTLL’s commitment to customer satisfaction and quality workmanship.
The success of MTLL over the past two years is a testament to Liam Hobbs’s vision and leadership. By focusing on franchise partner development, implementing innovative technologies, and fostering a culture of collaboration, he has transformed MTLL into a leading franchise in the loft solutions industry. As MTLL continues to grow and evolve, the company is well-positioned for continued success in the years to come.
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Looking Ahead:
MTLL’s commitment to innovation and franchise partner development positions it for continued growth and success. The company’s focus on providing high-quality loft solutions, coupled with its strong franchise network, ensures that MTLL will remain a leader in the industry for years to come. As MTLL continues to expand its reach and enhance its offerings, it is poised to reach even greater heights across the UK.
From here on the posibilities are endless. To take the next steps in becoming a franchise partner for More Than Loft Ladders call us on 0800 035 9880 or fill in the contact form below.